“How did you hear about this job?” Chances are, your organization asks this question of applicants already, and the answers may vary from “newspaper” to “internet” to “your website”. But how did the applicant actually get to your page to find the job? Even if you get a specific answer, it’s voluntary and may not be reliable data. Recognizing that the importance of this question is to evaluate which of the media resources are worth your money, JobElephant has developed Apptrkr, a proprietary solution to track the response rate of ANY recruitment ad to inform the most effective campaign strategy.
The Apptrkr.com reports show start date, publication/media source, job title, views and clicks.
A View is recorded each time a person (we filter out robots) loads the full job announcement and presumably reads the description. This is done through a pixel tracking technique. For more info: https://en.wikipedia.org/wiki/Web_beacon Some older media don’t allow us to track views because they are not HTML compatible.
A Click is whenever a job seeker clicks on the hyperlink within the ad to apply for the position on your Applicant Tracking System (ATS). Our Apptrkr.com URL is usually invisible to the public (hidden in the HTML) and happens immediately. This is done through URL redirecting: https://en.wikipedia.org/wiki/URL_shortening
For a print journal, the Apptrkr.com is visible to the job seeker and when they enter the short URL into a browser it still takes them to your ATS to apply. We can always track the number of clicks across any media.
For most hiring managers, knowing where to advertise a job is often a combination of guesswork and tradition (e.g., ‘We’ve always advertised here’). While not necessarily wrong, this certainly isn’t precise. Using our Apptrkr data, JobElephant will make additional data-driven recommendations for every campaign strategy we build based on best historical return on investment, not price. All publications are not created equal and price doesn’t necessarily dictate quality. Your success is our success, and our recommendations will always be evidence-driven: not price-driven.